Digital Marketing Executive
The Digital Marketing Executive will develop and execute digital marketing strategies to enhance OneCity Property's online presence, attract potential clients, and generate leads. This role involves managing social media accounts, running online ad campaigns, optimising content for search engines, and analysing campaign performance. The Digital Marketing Executive must understand digital marketing tools, trends, and best practices.
Key Responsibilities:
- Develop and implement digital marketing strategies, and PPC campign to achieve company goals and drive traffic to the website.
- Manage and optimise social media accounts (e.g., Facebook, Instagram, LinkedIn) to increase engagement and brand visibility.
- Create, launch, and monitor online advertising campaigns (e.g., Google Ads, social media ads) to generate leads and increase conversions.
- Conducted SEO analysis and implemented strategies to improve search engine rankings and organic traffic.
- Analyse digital marketing performance using tools like Google Analytics and generate reports with actionable insights.
- Collaborate with the content and development team to create engaging digital content and ensure it aligns with marketing objectives.
- Stay updated on industry trends, new updates and emerging digital marketing technologies to keep the company's strategies competitive.
Qualifications:
- Bachelor's degree in Marketing, Digital Marketing, Business, or a related field.
- Proven experience in digital marketing, online reputation management including social media management, SEO, and online advertising.
- Familiarity with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools).
- Strong analytical skills, great IQ and the ability to interpret data and trends.
- Excellent communication and project management skills.
- Ability to work independently and also as part of a team in a fast-paced environment.